Martin helped us with an audience development strategy to take inews.co.uk to the next level. I can’t say enough about how quickly and easily he understood our challenge and identified very specific strategies that we could implement, all based on a combination of his experience and our data. Martin has done it before, and it was that combined with his analytical approach that was so appealing and helpful. If I ever need to tackle a complex challenge like this one again, he will be the first person I will call.
Working with Martin was straight-forward, engaging and rewarding. He very quickly understood our aims and strengths and was able to identify target areas for improvement. While helping us in this process, he remained collegiate and open to our ideas, allowing us to reflect on what might be possible.
Martin helped us develop an audience development strategy and was a pleasure to work with. He’s got great experience, takes a pragmatic approach and took time to fully understand our business before getting to work. He backs up recommendations with data and understands the commercial challenges of a large-scale digital business. I wouldn’t hesitate to recommend him to any potential client.
Martin is one of the good guys. Dependable, creative and fun to work with, but mainly he’s experienced at growing the right audience for the right product.
Martin was a great help in the early stages of setting up our digital publishing business. His SEO and analytics expertise were hugely valuable in helping us define and build our audience.