Mashplant Media Digital Consultants

Welcome to Mashplant Media – a UK-based digital media consultancy with an emphasis on publishing which exists to help businesses of all shapes and sizes do more with digital.

The company was founded by Martin Ashplant, a digital media expert with more than 15 years experience in online publishing, encompassing content, commercial, product, marketing and audience development. He oversaw the tripling of online audience on a year-on-year basis at both Metro and City AM, as well as securing record digital revenue figures at both publications. He also received widespread industry acclaim for his response to the challenge of ad-blockers. As a certified Agile practitioner, Martin introduced and used lean and iterative approaches to develop digital products from inception to success and has won numerous awards for his work.

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Testimonials

Working with Martin was straight-forward, engaging and rewarding. He very quickly understood our aims and strengths and was able to identify target areas for improvement. While helping us in this process, he remained collegiate and open to our ideas, allowing us to reflect on what might be possible.

Max Landry, CEO – The Conversation UK

Martin helped us develop an audience development strategy and was a pleasure to work with. He’s got great experience, takes a pragmatic approach and took time to fully understand our business before getting to work. He backs up recommendations with data and understands the commercial challenges of a large-scale digital business. I wouldn’t hesitate to recommend him to any potential client.

Harry Foges, Editor-in-Chief – BT.com and BT Sport

Martin is one of the good guys. Dependable, creative and fun to work with, but mainly he’s experienced at growing the right audience for the right product.

Stephen Hull, Head of Digital – ITV News

Martin was a great help in the early stages of setting up our digital publishing business. His SEO and analytics expertise were hugely valuable in helping us define and build our audience.

Suzie Neurwith, Editor-in-Chief & Founder – Royal Crescent Publishing

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