Mashplant Media Digital Consultants

Welcome to Mashplant Media – a UK-based digital media & product consultancy with an emphasis on publishing helping businesses of all shapes and sizes do more with digital.

The company was founded by Martin Ashplant, a digital media expert and product leader with more than 15 years experience in online publishing, encompassing content, commercial, data & analytics, product, marketing and audience development. He has overseen substantial digital audience and revenue growth at Metro, New Statesman Media Group, City A.M. and Beano Studios and launched major new products and data solutions. As a consultant he has helped develop digital product and audience development strategies at the likes of Dennis Publishing, JPI Media, ITV News and BT/BT Sport.

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Martin joined us as a Consultant Digital Media and Product Director at Dazed Media and was a joy to work with. He integrated seamlessly with the teams and worked well with our Execs, he ran various workshops for us around strategy and product, bringing new digital ways of thinking to us. We had a brilliant experience with him and will continue to collaborate as we implement his recommendations.

Priya Matadeen, Managing Director, Dazed Media

Priya Matadeen

Dennis engaged Martin to complete an audit and validation project across one of it’s biggest digital brands. Through the project, Martin spent time with key stakeholders and the wider editorial team to understand, identify and validate the market fit for our new proposition. We were thoroughly impressed with his output and recommendations. He left key members of staff actionable insights and reports that are still in use today.

Nick Flood, Former Managing Director, Digital, Dennis Publishing

Martin came into Beano Studios, initially as a consultant and hit the ground running right away making a real difference to our digital, content, platform and audience growth ambition. It was a time of great change for Beano and so it needed Martin’s calm and expert experience. Martin made such an impact that we offered him a full time role and he continued to add value all the way through.

David Guppy, CEO, Beano Studios

Martin is one of the good guys. Dependable, creative and fun to work with, but mainly he’s experienced at growing the right audience for the right product.

Stephen Hull, Head of Digital – ITV News

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