Mashplant Media Digital Consultants

Welcome to Mashplant Media – a UK-based digital media consultancy with an emphasis on publishing which exists to help businesses of all shapes and sizes do more with digital.

The company was founded by Martin Ashplant, a digital media expert with more than 15 years experience in online publishing, encompassing content, commercial, product, marketing and audience development. He oversaw the tripling of online audience on a year-on-year basis at both Metro and City AM, as well as securing record digital revenue figures at both publications. He also received widespread industry acclaim for his response to the challenge of ad-blockers. As a certified Agile practitioner, Martin introduced and used lean and iterative approaches to develop digital products from inception to success and has won numerous awards for his work.

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Martin helped us with an audience development strategy to take to the next level. I can’t say enough about how quickly and easily he understood our challenge and identified very specific strategies that we could implement, all based on a combination of his experience and our data. Martin has done it before, and it was that combined with his analytical approach that was so appealing and helpful. If I ever need to tackle a complex challenge like this one again, he will be the first person I will call.

Jeff Moriarty, Chief Digital Officer – Johnston Press

Working with Martin was straight-forward, engaging and rewarding. He very quickly understood our aims and strengths and was able to identify target areas for improvement. While helping us in this process, he remained collegiate and open to our ideas, allowing us to reflect on what might be possible.

Max Landry, CEO – The Conversation UK

Martin helped us develop an audience development strategy and was a pleasure to work with. He’s got great experience, takes a pragmatic approach and took time to fully understand our business before getting to work. He backs up recommendations with data and understands the commercial challenges of a large-scale digital business. I wouldn’t hesitate to recommend him to any potential client.

Harry Foges, Editor-in-Chief – and BT Sport

Martin is one of the good guys. Dependable, creative and fun to work with, but mainly he’s experienced at growing the right audience for the right product.

Stephen Hull, Head of Digital – ITV News

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