Mashplant Media Digital Consultants

Welcome to Mashplant Media – a UK-based digital media consultancy with an emphasis on publishing which exists to help businesses of all shapes and sizes do more with digital.

The company was founded by Martin Ashplant, a digital media expert with more than 15 years experience in online publishing, encompassing content, commercial, data & analytics, product, marketing and audience development. He has overseen substantial digital audience and revenue growth at Metro, New Statesman Media Group, City A.M. and Beano Studios and launched major new products and data solutions. As a consultant he has helped develop digital product and audience development strategies at the likes of Dennis Publishing, JPI Media, ITV News and BT/BT Sport.

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Dennis engaged Martin to complete an audit and validation project across one of it’s biggest digital brands. Through the project, Martin spent time with key stakeholders and the wider editorial team to understand, identify and validate the market fit for our new proposition. We were thoroughly impressed with his output and recommendations. He left key members of staff actionable insights and reports that are still in use today.

Nick Flood, Former Managing Director, Digital, Dennis Publishing

Martin came into Beano Studios, initially as a consultant and hit the ground running right away making a real difference to our digital, content, platform and audience growth ambition. It was a time of great change for Beano and so it needed Martin’s calm and expert experience. Martin made such an impact that we offered him a full time role and he continued to add value all the way through.

David Guppy, CEO, Beano Studios

Martin is one of the good guys. Dependable, creative and fun to work with, but mainly he’s experienced at growing the right audience for the right product.

Stephen Hull, Head of Digital – ITV News

Martin helped us with an audience development strategy to take to the next level. I can’t say enough about how quickly and easily he understood our challenge and identified very specific strategies that we could implement, all based on a combination of his experience and our data. Martin has done it before, and it was that combined with his analytical approach that was so appealing and helpful. If I ever need to tackle a complex challenge like this one again, he will be the first person I will call.

Jeff Moriarty, Former Chief Digital Officer – JPI Media

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