Mashplant Media Digital Consultants

Welcome to Mashplant Media – a UK-based digital media consultancy with an emphasis on publishing which exists to help businesses of all shapes and sizes do more with digital.

The company was founded by Martin Ashplant, a digital media expert with more than 15 years experience in online publishing, encompassing content, commercial, product, marketing and audience development. He oversaw the tripling of online audience on a year-on-year basis at both Metro and City AM, as well as securing record digital revenue figures at both publications. He also received widespread industry acclaim for his response to the challenge of ad-blockers. As a certified Agile practitioner, Martin introduced and used lean and iterative approaches to develop digital products from inception to success and has won numerous awards for his work.

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Services

Mashplant Media offers a range of services with one key thread running through all of them – to improve the digital capacity of clients we work with. These services include advice, consultancy and in-house support on topics such as content strategy, SEO, audience development, analytics and new product launches. Whether you’re a digital publisher, a business who wants to work with digital publishers or one which wants to be more like a digital publisher – we’d like to help.

Speaking & Training

Let us help improve your team or your delegates’ understanding of the digital media world through training or speaking.

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Go Agile

Do you need to introduce agile and lean thinking in your newsroom or product development team? We can help you get there and see the benefits.

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Website & App Audits

Get a quick health check for your website or mobile app and find out what might help you achieve more.

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Audience Development & Analytics

We can help your audience development efforts by ensuring data and analytics are used in a meaningful way to deliver for your business.

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Product Launches & Redesigns

Whether it’s a website redesign or new mobile app launch, let us help you get to where you want quicker with help at every stage of the process.

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Content & SEO Strategy

Ensure you get the most engaged audience you can by aligning your content and SEO strategy to bring in new readers and retain existing ones.

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Our Work

Before setting up Mashplant Media, Martin worked as Digital Director and Head of Digital Content at Metro newspaper, Digital and Social Media Director at City A.M. and Editor-in-Chief of a range of consumer facing websites including politics.co.uk. As a consultant he has worked with a range of digital publishers, start-ups and SaaS providers such as ITV News, Beano Studios, Johnston Press, BT and BT Sport, The Conversation and Royal Crescent Publishing to help them achieve their digital goals. Take a look at the links below for some examples of the sort of things Martin has done before.

Award-winning apps

Launching new mobile apps from conception to award-winning success in a matter of months and growing a highly engaged audience of app users who each spend more than 30 minutes per day.

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Leading metro.co.uk’s growth

Overseeing Metro.co.uk’s 300%+ YoY growth in monthly user numbers, its pioneering move to WordPress and responsive design and an industry-leading pivot to a social content strategy.

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City AM blocks the blockers

Turbo-charging City AM’s development of a digital proposition, 200% YoY audience growth and an industry-first move to prevent users with ad blockers from accessing the website’s content.

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Latest Blog Posts

Testimonials

Martin helped us with an audience development strategy to take inews.co.uk to the next level. I can’t say enough about how quickly and easily he understood our challenge and identified very specific strategies that we could implement, all based on a combination of his experience and our data. Martin has done it before, and it was that combined with his analytical approach that was so appealing and helpful. If I ever need to tackle a complex challenge like this one again, he will be the first person I will call.

Jeff Moriarty, Chief Digital Officer – Johnston Press

Working with Martin was straight-forward, engaging and rewarding. He very quickly understood our aims and strengths and was able to identify target areas for improvement. While helping us in this process, he remained collegiate and open to our ideas, allowing us to reflect on what might be possible.

Max Landry, CEO – The Conversation UK

Martin helped us develop an audience development strategy and was a pleasure to work with. He’s got great experience, takes a pragmatic approach and took time to fully understand our business before getting to work. He backs up recommendations with data and understands the commercial challenges of a large-scale digital business. I wouldn’t hesitate to recommend him to any potential client.

Harry Foges, Editor-in-Chief – BT.com and BT Sport

Martin is one of the good guys. Dependable, creative and fun to work with, but mainly he’s experienced at growing the right audience for the right product.

Stephen Hull, Head of Digital – ITV News

Ready to Work with Us? Get in touch