Mashplant Media is a London-based digital media consultancy with a focus on publishing which exists to help businesses of all shapes and sizes do more with digital.
The company was founded by Martin Ashplant, a digital media expert with more than 15 years experience in online publishing, encompassing content, commercial, data & analytics, product, marketing and audience development. He has overseen substantial digital audience and revenue growth at Metro, New Statesman Media Group, City A.M. and Beano Studios and launched major new products and data solutions. As a consultant he has helped develop digital product and audience development strategies at the likes of Dennis Publishing, JPI Media, ITV News and BT/BT Sport.
He also received widespread industry acclaim for his response to the challenge of ad-blockers and for helping to turn a much-loved kids comic into a thriving digital data & insights business. As a certified Agile practitioner, Martin introduced and used lean and iterative approaches to develop digital products from inception to success and has won numerous awards for his work.
Martin is also a qualified journalist and a seasoned commentator on the media industry. A few examples of his writing and contributions to publications such as the Guardian and Sunday Times can be seen below.
New Statesman celebrates 40-year paid-for sales record – Press Gazette
Trump and Stormzy: How Beano creates content kids want – Digiday
Ad blocking: is this the end of the free internet? – The Drum
‘Over a quarter’ of City AM readers turned off adblockers in trial – The Guardian
Why Metro is betting on apps – Digiday
Adblock-alypse Now – The Sunday Times
How City AM’s new digital strategy is boosting mobile traffic – journalism.co.uk
The inherent value of a habitual reader – The Media Briefing
Is ‘brand engagement’ a meaningless metric? – Marketing Week
Additionally, Martin has delivered keynote speeches and been part of panels at a range of events including the Digiday European Publishing Summit, News:Rewired, Monetise Media, Digital Publishing Innovation Summit, AOP Publishing Summit and Press Gazette’s Future of Media series.
You can find out a bit more about Martin and his work here
Mashplant Media offers a range of services with one key thread running through all of them – to improve the digital capacity of clients we work with. These services include advice, consultancy and in-house support on:
- Content and SEO strategy
- Audience development and analytics
- Website audits
- Introducing Agile and Lean thinking
- Product development / New product launches
We can also offer training or speaking options to help enhance your team’s understanding of digital media or to engage event delegates with real insight based on high-level industry expertise.