Before setting up Mashplant Media, Martin worked as Digital Director and Head of Digital Content at Metro newspaper, Digital and Social Media Director at City A.M. and Editor-in-Chief of a range of consumer facing websites including politics.co.uk. As a consultant he has worked with a range of digital publishers, start-ups and SaaS providers such as ITV News, Beano Studios, Johnston Press, BT and BT Sport, The Conversation and Royal Crescent Publishing to help them achieve their digital goals.
Launching new mobile apps from conception to award-winning success in a matter of months and growing a highly engaged audience of app users who each spend more than 30 minutes per day.
Overseeing Metro.co.uk’s 300%+ YoY growth in monthly user numbers, its pioneering move to WordPress and responsive design and an industry-leading pivot to a social content strategy.
Turbo-charging City AM’s development of a digital proposition, 200% YoY audience growth and an industry-first move to prevent users with ad blockers from accessing the website’s content.