Before setting up Mashplant Media, Martin worked as Digital Director and Head of Digital Content at Metro newspaper, Digital and Social Media Director at City A.M. and Editor-in-Chief of a range of consumer facing websites including politics.co.uk. As a consultant he has worked with a range of digital publishers, start-ups and SaaS providers such as Beano Studios, Johnston Press, BT and BT Sport, The Conversation and Royal Crescent Publishing to help them achieve their digital goals.