Before setting up Mashplant Media, Martin worked as Digital Director and Head of Digital Content at Metro newspaper, Digital and Social Media Director at City A.M. and Editor-in-Chief of a range of consumer facing websites including politics.co.uk. As a consultant he has worked with a range of digital publishers, start-ups and SaaS providers such as ITV News, Beano Studios, Johnston Press, BT and BT Sport, The Conversation and Royal Crescent Publishing to help them achieve their digital goals.
Award-winning apps
Launching new mobile apps from conception to award-winning success in a matter of months and growing a highly engaged audience of app users who each spend more than 30 minutes per day.
Leading metro.co.uk’s growth
Overseeing Metro.co.uk’s 300%+ YoY growth in monthly user numbers, its pioneering move to WordPress and responsive design and an industry-leading pivot to a social content strategy.
City AM blocks the blockers
Turbo-charging City AM’s development of a digital proposition, 200% YoY audience growth and an industry-first move to prevent users with ad blockers from accessing the website’s content.