Mashplant Media Consultancy & Coaching

Welcome to Mashplant Media – a UK-based media & product consultancy with an emphasis on publishing, helping businesses of all shapes and sizes do more with digital.

The company was founded by Martin Ashplant, a digital media expert and product leader with more than 20 years experience in online publishing, encompassing content, commercial, data & analytics, product, marketing and audience development. He has overseen substantial digital audience and revenue growth at Future plc, Metro, New Statesman Media Group, City A.M. and Beano Studios and launched major new products and data solutions. As a consultant he has helped develop digital product and audience development strategies at the likes of ITV News, the i, V&A, Dazed Media and BT/BT Sport.

Martin is also a qualified executive coach who has delivered 100s of hours of coaching and Mashplant Media offers coaching services – either for individuals or businesses.

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Services

Mashplant Media offers a range of services with one key thread running through all of them – to improve the digital capacity of clients we work with. These services include advice, consultancy and in-house support on topics such as content strategy, SEO, audience development, analytics and new product launches. Whether you’re a digital publisher, a business who wants to work with digital publishers or one which wants to be more like a digital publisher – we’d like to help.

Product Strategy & Launches

Whether it’s a website redesign or new mobile app launch, let us help you get to where you want quicker with help at every stage of the process.

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Executive Coaching & Training

We can improve your team’s expertise through training or work with individuals to achieve success through executive coaching.

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Go Agile

Do you need to introduce agile and lean thinking in your newsroom or product development team? We can help you get there and see the benefits.

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Website & App Audits

Get a quick health check for your website or mobile app and find out what might help you achieve more.

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Audience Development & Analytics

We can help your audience development efforts by ensuring data and analytics are used in a meaningful way to deliver for your business.

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Content & SEO Strategy

Ensure you get the most engaged audience you can by aligning your content and SEO strategy to bring in new readers and retain existing ones.

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Our Work

As well as setting up Mashplant Media, Martin has worked as Managing Director, B2B TechPro at Future Plc, Chief Product Officer at New Statesman Media Group, Chief Digital Officer at Beano Studios, Digital Director and Head of Digital Content at Metro newspaper, Digital and Social Media Director at City A.M. and Editor-in-Chief of a range of consumer facing websites including politics.co.uk. As a consultant he has worked with a range of organisations such as ITV News, Dazed Media, the V&A, the Royal Opera House, FT Strategies and BT to help them achieve their digital goals. Take a look at the links below for some examples of the sort of things Martin has done before.

Award-winning apps

Launching new mobile apps from conception to award-winning success in a matter of months and growing a highly engaged audience of app users who each spend more than 30 minutes per day.

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Leading metro.co.uk’s growth

Overseeing Metro.co.uk’s 300%+ YoY growth in monthly user numbers, its pioneering move to WordPress and responsive design and an industry-leading pivot to a social content strategy.

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City AM blocks the blockers

Turbo-charging City AM’s development of a digital proposition, 200% YoY audience growth and an industry-first move to prevent users with ad blockers from accessing the website’s content.

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Latest Blog Posts

Testimonials

Martin joined us as a Consultant Digital Media and Product Director at Dazed Media and was a joy to work with. He integrated seamlessly with the teams and worked well with our Execs, he ran various workshops for us around strategy and product, bringing new digital ways of thinking to us. We had a brilliant experience with him and will continue to collaborate as we implement his recommendations.

Priya Matadeen, Former Managing Director, Dazed Media

Priya Matadeen

Dennis engaged Martin to complete an audit and validation project across one of it’s biggest digital brands. Through the project, Martin spent time with key stakeholders and the wider editorial team to understand, identify and validate the market fit for our new proposition. We were thoroughly impressed with his output and recommendations. He left key members of staff actionable insights and reports that are still in use today.

Nick Flood, Former Managing Director, Digital, Dennis Publishing

Martin came into Beano Studios, initially as a consultant and hit the ground running right away making a real difference to our digital, content, platform and audience growth ambition. It was a time of great change for Beano and so it needed Martin’s calm and expert experience. Martin made such an impact that we offered him a full time role and he continued to add value all the way through.

David Guppy, Former CEO, Beano Studios

Martin is one of the good guys. Dependable, creative and fun to work with, but mainly he’s experienced at growing the right audience for the right product.

Stephen Hull, Head of Digital – ITV News

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