Martin has held numerous senior executive roles at a range of media businesses including: Managing Director, B2B TechPro, at Future plc; Chief Product Officer at both New Statesman Media Group and Beano Studios; Digital Director and Head of Digital Content at Metro newspaper; and Digital and Social Media Director at City A.M. As a consultant he has worked with a range of organisations such as ITV News, Dazed Media, the V&A, the Royal Opera House, FT Strategies and BT  to help them achieve their digital goals.